AAether Dynamics

Luma Retail · Retail · Digital Transformation

Unified commerce across channels

An omnichannel commerce platform connecting in-store, e-commerce, and fulfillment operations for a national retail brand.

Omnichannel commerce hub

11-month engagement

28%

Increase in online conversion

35%

Faster order fulfillment

50%

Reduction in stockouts

Challenge

Luma Retail's legacy systems created siloed inventory, inconsistent customer experiences, and slow fulfillment across 200+ store locations and their digital channels.

Approach

We mapped the end-to-end customer and fulfillment journey, designed a unified commerce architecture, and delivered in waves starting with inventory visibility.

Solution

A headless commerce platform with real-time inventory sync, unified customer profiles, and intelligent fulfillment routing across stores and distribution centers.

Impact

Measurable outcomes

28%

Increase in online conversion

35%

Faster order fulfillment

50%

Reduction in stockouts

200+

Stores connected

Timeline

Project timeline

Discover

Stakeholder interviews, current-state assessment, and success metric definition.

Key outcomes

  • Single view of inventory across all channels
  • Buy-online-pickup-in-store capabilities
  • Personalized customer experiences at scale

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